Development and transformation are built on trust. Trust is built on integrity. Integrity is built on a foundation of reliability. If promises are made they must be kept! If decisions are advertised they must be carried through. If your word cannot be relied upon, then your integrity is flawed, you (and any organisation you represent) can not be trusted and you will not be a catalyst for effective transformation.
I think the most destructive element in building a relationship of trust is broken promises. Don't advertise that you can provide a service if it is not ready to go. Don't use promises to make you look good, or even to make the other happy and to give them hope, unless you have the authority and resources to fulfill the promise.
'Let your yes, be yes, and your no, no!' More often than not you only have your word as an individual; you only have your integrity - don't base your promises on any organisation's resources or reputation - hopefully (and more often than not) they are reliable - but ultimately a relationship (and a shared journey) is built between individuals not organisations.
